Motion Editorial - A New Format for Magazine Publishing

PHIL BEANS

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A NEW PUBLISHING FORMAT

Your magazine,

finally alive

on screen.

Your magazine,

finally alive

on screen.

Your magazine,

finally alive

on screen.

Your magazine,

finally alive

on screen.

Your magazine,

finally alive

on screen.

Motion Editorial is a scroll-driven publishing format built from scratch for mobile - where the reader's thumb controls the pace, and every page is a designed moment.

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Same content.

Different world.

Same content.

Different world.

The first Motion Editorial - built for BDC Magazine, a new premium fashion quarterly from one of Canada's most experienced independent publishers.

Standard digital PDF

What your print publication looks like today

What it looks like as a Motion Editorial

Your magazine deserves more than a PDF nobody reads.

THE FORMAT, DEFINED

WHAT YOU'RE DOING NOW

PDF & Flipbook

Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity

Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity

Static pages, no motion
No mobile-native UX
No engagement data
Ads that nobody sees
No interactivity

IT'S ALSO NOT THIS

Blog & Web Article

No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable

No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable

No editorial pacing
Infinite scroll chaos
Layout stripped of intent
Ads beside content
Nothing memorable

MOTION EDITORIAL

A new format entirely

↗ Scroll-controlled pacing

↗ Designed for mobile-first

↗ Ads built into the experience

↗ Real engagement analytics

↗ Animated editorial imagery

↗ Native lead capture

↗ New ad formats to sell

↗ Print campaigns reimagined for the scroll

↗ Scroll-controlled pacing

↗ Designed for mobile-first

↗ Ads built into the experience

↗ Real engagement analytics

↗ Animated editorial imagery

↗ Native lead capture

↗ New ad formats to sell

↗ Print campaigns reimagined for the scroll

↗ Scroll-controlled pacing

↗ Designed for mobile-first

↗ Ads built into the experience

↗ Real engagement analytics

↗ Animated editorial imagery

↗ Native lead capture

↗ New ad formats to sell

↗ Print campaigns reimagined for the scroll

THE FORMAT, DEFINED

Readers don't bounce.

They stay, scroll and click.

Readers don't bounce.

They stay, scroll and click.

Readers don't bounce.

They stay, scroll and click.

Readers don't bounce. They stay, scroll and click.

1:26

AVERAGE ENGAGEMENT TIME

19%

CLICK THROUGH RATE ON LINKS

13%

SCROLL TO THE END

60%

MORE TIME VIEWED

WHAT'S INSIDE

Every element is a designed decision.

Nothing is placed - everything is choreographed

Every element is a designed decision. Nothing is placed - everything is choreographed

Scroll-driven layouts

The reader's thumb controls pace. Content reveals, transitions, and holds are all orchestrated through scroll position - not autoplay.

Animated editorial imagery

Static photos brought to life using AI motion tools. A fashion spread becomes a moving moment. An interview portrait breathes. A fireplace turns on for a cozy fireside read.

Integrated ad formats

Full-screen takeovers. Ad formats that don't exist anywhere else. Placements optimized by real scroll-depth data.

Native lead capture

Email capture embedded directly inside ad units. No redirects. No landing page. A new value proposition for every advertiser you work with.

Full analytics layer

Scroll-depth tracking. Click attribution per placement. Brand, ad type, and scroll position - all measurable.

ABOUT PHIL BEANS

I'm a creative director and digital builder with roots in advertising, editorial and product design. Early in my career I trained at Sheridan's advertising program, interned at Winkreative - Monocle Magazine's creative agency - and opened and managed the Monocle Shop in Toronto.

Over the years I've crossed into software - working as a product manager, UX/UI designer and digital builder across fintech, e-commerce and everything in between.

Motion Editorial wasn't planned. A publisher friend of mine called and asked if I could do something different for his new magazine's digital edition. What I sent back wasn't a digital magazine - it was a new format entirely.

I'm now working with a small number of publishers to continue evolving it. If you're serious about evolving your digital edition - not just putting a PDF online - let's talk.

Ready to see what your magazine looks like alive?

Book a 30-minute call. I'll show you the format in action and we can talk about what it looks like for your publication.

BOOK A CALL ↗