PlanMyFun

PlanMyFun

Less screen. More life.

Less screen. More life.

Event-discovery & planning app.


🛠️ Built and shipped internal tools

📲 50 installs/day at peak organically

✅ Social content that broke out virally

Product • UI/UX • Content • 2025 - 2026

  • 📍 Vendor markets

  • 😂 Comedy nights

  • 🤓 Trivia nights

  • 🎬 Film screenings

  • 🏃‍♂️ Run clubs

  • 🧖‍♀️ Wellness events

  • 🍝 Food festivals

  • 🥊 Boxing & MMA

  • ✨ And more!

  • ✏️ Workshops & classes

  • ⚡️ Founder & startup events

Events from everywhere

Events from everywhere

Events from everywhere

One discovery layer for events scattered across the city - browse natively in PlanMyFun, then register directly with the original source.

One discovery layer for events scattered across the city - browse natively in PlanMyFun, then register directly with the original source.

Automated Planning

Eventbrite Checkout

Luma Checkout

Venue Checkout

→

↓

Ingestion

→

↓

Normalized event data

→

↓

Interests + location + timing

→

↓

User

Tools I Built

Tools I Built

I built internal tools to automate repetitive workloads, improve the user experience, and make PlanMyFun easier to operate and grow.

I built internal tools to automate repetitive workloads, improve the user experience, and make PlanMyFun easier to operate and grow.

Instagram Event Scraper

Built a scraping tool that scanned an Instagram post, pulled out the key event details, and translated them directly into a structured event in our database.

• Built in Python / FastAPI and packaged in Docker
• Accepted source URLs through a /extract?url=… endpoint, parsed structured/unstructured event data, and returned normalized JSON
• Mapped fields into a consistent event schema covering title, date/time, pricing, location, organizer, category, tags and source metadata

Content Machine

Content Machine

Built a Python-based content system that pulled upcoming events from the PlanMyFun API and turned them into branded social output.

• Python orchestrator + Pillow (PIL) rendering pipeline for generating branded carousel assets from live event data
• API-driven filtering and run modes for daily, weekly, weekend, seasonal, campaign and Toronto-area content
• Google Sheets + Claude integration for structured event output and automated caption generation

Motion first. Toronto at heart.

Motion first. Toronto at heart.

I designed a custom animated experience that unfolds over a few seconds, using motion as part of the storytelling rather than decoration. The idea was to make the first interaction with PlanMyFun feel unexpected and memorable - then root that experience in a playful visual tribute to Toronto and the city the product was built for.

I designed a custom animated experience that unfolds over a few seconds, using motion as part of the storytelling rather than decoration. The idea was to make the first interaction with PlanMyFun feel unexpected and memorable - then root that experience in a playful visual tribute to Toronto and the city the product was built for.

Then the content became part of the product.

I produced Toronto event roundups, product explainers, launch videos and local discovery content — building an audience around the same problem PlanMyFun was solving.

I produced Toronto event roundups, product explainers, launch videos and local discovery content — building an audience around the same problem PlanMyFun was solving.

152

303

224

735

378

233

1,124

487

503

From idea to App Store.

From idea to App Store.

Product strategy • UX/UI • Event-data infrastructure • Internal tooling • Brand • Web • Growth • Content • Partnerships

Product strategy • UX/UI • Event-data infrastructure • Internal tooling • Brand • Web • Growth • Content • Partnerships

PlanMyFun ultimately didn’t become the business we hoped it would. But it gave me the opportunity to take a consumer idea from a cultural observation, through product design and launch, into the App Store — and then figure out how to make strangers find it.

PlanMyFun ultimately didn’t become the business we hoped it would. But it gave me the opportunity to take a consumer idea from a cultural observation, through product design and launch, into the App Store — and then figure out how to make strangers find it.

That’s the part I’m proud of.

That’s the part I’m proud of.

philbeans.ca